Story: Becoming Happy & Healthy
Posted on May 7th, by Mariette in 520 Stories. Comments Off

In the cluttered world of health services and pharmacy, Walgreen’s new positioning puts them on the “Corner of Healthy & Happy” – owning their own historic blend and a unique POV on how health happens. 520 collective’s ethnographic research helped uncover this point of view that has helped create new store environments, an innovative loyalty program as well as a powerful new ad campaign.