Story: Becoming Happy & Healthy


Posted on May 7th, by Mariette in 520 Stories. Comments Off

Story: Becoming Happy & Healthy

In the cluttered world of health services and pharmacy, Walgreen’s new positioning puts them on the “Corner of Healthy & Happy” – owning their own historic blend and a unique POV on how health happens.  520 collective’s ethnographic research helped uncover this point of view that has helped create new store environments, an innovative loyalty program as well as a powerful new ad campaign.
520Story-Walgreens





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