Story: Helping a Healthcare Company “Thrive”
A “Big Dig” turned an organization’s sights from healthcare to thriving – inspiring people inside and out with a new vision for what healthcare could do. The “Thrive” campaign lead the category with its new total health manifesto.
When a “Big Dig” for Kaiser Permanente inspired the organization to make the strategic shift from “Healthcare” to “Health,” it didn’t just produce the highly successful “Thrive” campaign. The resulting “Total Health” strategy prompted a redesign and re-evaluation of a raft of services from hospital design, to patient interactions, to investments in community and advocacy work.
“Since 90% of health happens
outside of the doctor’s office, I need my patient as a partner.”
– KP Doctor