Delicious Living magazine, the foremost education tool for natural retailers, was print dominant and in danger of becoming irrelevant.
What we did: Integrated web, print, and social media to create a community of engagement, emphasizing popular high-quality content, giveaways and contests, downloadable PDF cookbooks, reader surveys, online issue/expert chats, plus cross promotion with other media and influencers.
Results:Direct increase in website visits to promoted content, helping to take site from 50K monthly views to 200K in just a few months.
When Jones Lang LaSalle sought global dominance in commercial real estate it needed to first align its leadership team. Through a series of facilitated sessions, our team members created the groundwork for collaboration and success.
When a 37 year old independent school was struggling with leadership issues, we helped remind them of their core vision and created opportunities for the school to become a cutting edge brand. Through marketing, strategic planning, and organizational innovation we put the school back on the path to thriving. In the process, we grew the admissions pipeline by more than 300% and put the school on track to becoming a flagship school for innovation in education.
A “Big Dig” turned an organization’s sights from healthcare to thriving – inspiring people inside and out with a new vision for what healthcare could do. The “Thrive” campaign lead the category with its new total health manifesto.
When a “Big Dig” for Kaiser Permanente inspired the organization to make the strategic shift from “Healthcare” to “Health,” it didn’t just produce the highly successful “Thrive” campaign. The resulting “Total Health” strategy prompted a redesign and re-evaluation of a raft of services from hospital design, to patient interactions, to investments in community and advocacy work.
“Since 90% of health happens
outside of the doctor’s office, I need my patient as a partner.”
– KP Doctor
Trying new things can be scary. That’s why with the Portola Valley School District, 520 team members built Community Buy-in Through Experimentation
PVSD continually struggled to implement new programming, encountering significant pushback from the community and even legal disputes. By using an iterative approach that provided an opportunity for stakeholder input, they were able to design and implement a new master schedule for the district seamlessly.
“When we proposed the final schedule the community embraced it because they understood why we had made certain decisions and they felt like they had been part of the process.”
– Portola Valley Teacher
In the cluttered world of health services and pharmacy, Walgreen’s new positioning puts them on the “Corner of Healthy & Happy” – owning their own historic blend and a unique POV on how health happens. 520 collective’s ethnographic research helped uncover this point of view that has helped create new store environments, an innovative loyalty program as well as a powerful new ad campaign.
Sometimes segmentations miss the biggest common denominators that move markets and make movements. For OWN the big idea was “Grow You” – creating a personal growth network as big as Oprah’s own personality.
In 2005, our “purpose-based” branding work for a major presidential candidate uncovered a new vision for collaborative leadership — starting from the ground up.
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