Radha Marcum is a content marketing and social media strategist in Boulder, Colorado. The founder of Content + Strategy and former editor-in-chief of New Hope Natural Media’s custom content division, she builds integrated social and digital marketing strategies for a spectrum of environmental, health, and social-benefit enterprises. With over a decade of experience in B2B and B2C media and business communications, she has helped build vibrant online communities for national entities such as New Hope Natural Media, Pharmaca, Sprouts, Natural Vitality, One Degree Organics, Diamondback Bicycles, as well as Colorado nonprofits The Center for Resource Conservation and Growing Gardens.
During her tenure at New Hope Natural Media, Radha evolved Delicious Living from a monthly print magazine to a daily, digital-first media outlet with a thriving social media presence and online community. She spearheaded integration of print content with branded web and social channels. As a result of the integrated content and social media strategy, Delicious Living’s reach and reader engagement has increased exponentially over time.
Radha crafts social strategies that align a business’s voice with the expectations and core values of its audience. She is an expert at connecting the diverse modes of communication throughout an organization while emphasizing efficiency and flexibility in editorial structures and workflow. As a big-picture thinker with precise understanding of the nitty-gritty details of execution, Radha has implemented improvements that have more than doubled departments’ productivity, building teamwork and infrastructure that support audience growth, content excellence, and community engagement, often at little to no additional cost to the business.
As a journalist with a particular focus on social entrepreneurship, healthy living, organic farming and foods, and environmental issues, Radha has published hundreds of articles in Outside, Yoga Journal, Women’s Adventure, Elevation Outdoors, Natural Solutions, Organic Connections, Optimum Wellness, and other publications.