January2015


Story: Social Strategies for Success

Posted on January 11th, by Gia Medeiros in 520 Stories. No Comments

Delicious Living magazine, the foremost education tool for natural retailers, was print dominant and in danger of becoming irrelevant.

What we did: Integrated web, print, and social media to create a community of engagement, emphasizing popular high-quality content, giveaways and contests, downloadable PDF cookbooks, reader surveys, online issue/expert chats, plus cross promotion with other media and influencers.

Results:Direct increase in website visits to promoted content, helping to take site from 50K monthly views to 200K in just a few months.



Story: Contact Energy

Posted on January 11th, by Gia Medeiros in Uncategorized. No Comments

How do you help a new leadership team and skeptical employees entrenched in bureaucracy create a competitive, vibrant new company?

Electricity deregulation in New Zealand created a innovate-or-fail situation for a new company that would inherit government generating assets and operating staff.

By listening to customers, assessing existing systems and anticipating future needs, exploring best practices around the world and using an employee-centric process, we designed a progressive utility that focused on anticipating market needs customer service requirements, pricing and products.

Results: Contact is now a thriving company that has grown from zero to over 560,000 customers – one of New Zealand’s largest listed companies.



Story: Align to Advance Strategy

Posted on January 11th, by Gia Medeiros in 520 Stories. No Comments

When Jones Lang LaSalle sought global dominance in commercial real estate it needed to first align its leadership team.  Through a series of facilitated sessions, our team members created the groundwork for collaboration and success.